From Soft Power influence to Economic & Political Gains: India’s engagement with Brazil and the South American region

India Foundation’s Center for Soft Power hosted a collaborative discussion on the theme “From Soft Power influence to Economic & Political gains: India’s engagement with Brazil and the South American region”. The main speakers of the event were Mr. Shobhan Saxena, President of Indian Association of Brazil & Co-Founder, Bloco Bollywood and Ms. Florencia Costa, Journalist & Cultural Curator, Co-Founder, Bloco Bollywood. The round table was attended by numerous esteemed guests.

Speaking on the topic Mr. Saxena said “Bloco Bollywood is the most important Indian street carnival. It is a great hit among the locals. It uplifts India’s image in Brazil.” He also said “Through the carnival many sterotyped Information and Knowledge about India is removed.”

Ms. Costa explained how Yoga, Meditation, Indian Cuisine and Ayurveda as India’s great Soft Power Ambassadors in Brazil. She explained about the Mahatma Gandhi Carnival in the city of Salvador and how the peace principles of Mahatma influence the people of Brazil.

Both Mr. Saxena and Ms. Costa said “Culture Connects Countries.” The event ended with a discussion among the speakers and the guests.

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